活動策劃

崗位職責

1）負責展會同期活動的策劃與執行

2）與新媒體同事協作₪▩╃，透過線上活動策劃提升粉絲活躍度₪▩╃，促進轉化

3）策劃展商端活動₪▩╃，為展商提供增值服務₪▩╃，提升展商粘性及展後口碑

4）策劃展會傳播活動₪▩╃，擴大展會傳播力₪▩╃，提升美譽度與知名度↟••。

5）展會品牌海報☁✘╃☁、招展書☁✘╃☁、門票☁✘╃☁、展後報告等文案策劃₪▩╃，並協調其他部門同事完成製作↟••。

崗位要求

1）本科及以上學歷₪▩╃，有乙方工作經驗者優先

2）具備良好的創意₪▩╃，有成功活動策劃經驗

3）具備整合營銷能力₪▩╃，能夠將創意包裝並協調各部門及渠道擴大活動影響力

4）具備較好的文案能力₪▩╃，能夠將創意形成可執行方案並落地↟••。

崗位職責

（1）    以客戶為中心₪▩╃，根據專案第一負責人和銷售管理總監共同制定的銷售目標₪▩╃，制定自己所負責的產品板塊相關客戶的開發及維護工作計劃並執行₪▩╃，確保所承擔的銷售任務達成↟••。在遵守客戶保護規則的前提下₪▩╃，把客戶帶到公司不同細分市場展會上↟••。

Centered on customers, and according to the sales targets set jointly by the project chief and sales management director, formulate and execute the development and maintenance work plans for related customers for the product segment that they are responsible for, and ensure accomplishment of sales tasks undertaken. Subject to compliance with the customer protection rules set forth, bring customers to exhibitions of different market segments of the company.

（2）    深挖客戶需求₪▩╃，快速學習把握行業發展動態₪▩╃，併力爭成為所在產品板塊領域的專家₪▩╃，為公司實現客戶價值最大化↟••。

Explore customer needs and requirements in depth, quickly learn and keep track of the industry developments, and endeavor to become experts in the field of respective product segment to realize customer value maximization for the company.

（3）    瞭解☁✘╃☁、學習所屬產品板塊的相關行業背景知識₪▩╃，以及對應展會專案的銷售資料↟••。

Understand and learn the related industry background knowledge of respective product segments, as well as sales literature of corresponding exhibition projects.

（4）    透過各種正當方式尋找目標客戶₪▩╃，並將目標客戶資訊按照客戶關係管理系統填寫要求₪▩╃，真實☁✘╃☁、準確☁✘╃☁、全面地在客戶關係管理系統中進行記錄↟••。

Seek target customers through various proper means and record the information about target customers in the customer relationship management system in a true, accurate and comprehensive manner according to the completion requirements for CRM system set forth.

（5）    對潛在客戶進行背景調查₪▩╃，瞭解客戶產品☁✘╃☁、理解客戶購買公司展會產品的動機₪▩╃，並做好銷售預案↟••。

Conduct background checks of potential customers, understand products of customers and the motivations of customers to purchase exhibition products of the company, and make proper sales plans.

（6）    與客戶溝通₪▩╃，充分挖掘客戶在相應板塊不同展會上的潛在需求₪▩╃，進行公司相關板塊展會產品的銷售₪▩╃，明確客戶關鍵聯絡人☁✘╃☁、關鍵決策人☁✘╃☁、客戶購買意向以及客戶預算↟••。並在客戶關係管理系統進行記錄↟••。

Communicate with customers, fully explore the potential needs of customers at different exhibitions of corresponding segments, sell the exhibition products of related segments of the company, identify the key contact persons, key decision makers, purchasing intentions and budgets of customers, and record the same in the CRM system

（7）    對於關鍵客戶或大客戶₪▩╃，在充分理解客戶需求☁✘╃☁、客戶預算狀況的基礎上₪▩╃，與專案第一負責人☁✘╃☁、市場部門及運營部門制定展會定製化方案₪▩╃，為公司實現客戶價值最大化₪▩╃，並就方案與客戶進行溝通↟••。

For key accounts or large accounts, after fully understanding the customer needs and customer budgetary position, formulate customized exhibition proposals with the project chief, marketing departments and operating departments and realize customer value maximization for the company. And communicate with customers about the proposals.

（8）    完成與客戶的合同簽約↟••。按照客戶關係管理系統填寫要求以及合同管理₪▩╃，在客戶關係管理系統中完成合同流程₪▩╃，並上傳簽訂合同掃描件↟••。

Complete contract signing with customers. Complete the contracting process in the CRM system and upload the scanned copies of signed contracts according to the provisions of CRM system use management and the provisions of contract management under this policy.

（9）    按照本制度下收款和發票的管理要求₪▩╃，完成簽約客戶的催收款工作↟••。

Complete the collection activities with the contracted customers according to the management requirements for collection and invoicing set forth.

（10） 按照報告機制的管理要求₪▩╃，按時完成銷售報告↟••。

Complete the sales reporting in a timely manner according to the management requirements for reporting mechanism set forth.

（11） 協助簽約客戶完成展會參展準備工作₪▩╃，包括向簽約客戶提供《參展商服務手冊》資訊₪▩╃，提醒服務手冊相關申請表的提交☁✘╃☁、協助參展商邀請其客戶參觀展會等↟••。

Assist the contracted customers in completing the preparations for participation in exhibitions, including providing the Exhibitor Service Manual to contracted customers, reminding them to submit application forms related to the service manual and assisting exhibitors in inviting their customers to visit exhibitions, etc.

（12） 協助市場部的展會宣傳推廣工作₪▩╃，包括收集簽約客戶展品資訊等₪▩╃，並收集及反饋獲得的市場資訊↟••。

Assist the marketing department with exhibition publicity and promotion activities, including collecting information about exhibits of contracted customers, and collecting and feeding back acquired market information

（13） 協助運營部的展會運營工作₪▩╃，包括但不限於收集參展商胸卡資訊等↟••。

Assist the operation department with exhibition operation activities, including but not limited to collecting exhibitor badge information, etc.

（14） 在展會現場按照專案第一負責人和運營部門的要求對客戶提供現場服務↟••。

Provide onsite services to customers on the exhibition site as required by the project chief and the operating departments.

（15） 展會閉幕後1~2周內₪▩╃，完成所有隨機抽樣到的客戶的滿意度調研↟••。

Complete the satisfaction surveys of all customers randomly sampled, within 1~2 weeks of the conclusion of an exhibition.

（16） 公司交辦的其他事項↟••。

Other matters assigned by the company.